The Donkey Sanctuary (UX)
Results
Client-verified- +47% users finding the information they needed
- 95% usability test completion rate
- 4.75/5 credibility and trust rating
Industry
Non Profit
Employees
201-500
Location
Sidmouth, United Kingdom
Services
Web Design
Duration
N/A
Budget
N/A
“A special thank you to CTI for the amount of work that has gone in to getting us to this point. The amount of detail that is underpinning these recommendations is absolutely vast. We've been watching them as they've been working through it, and it's an amazing piece of work. It will not only feed into this part of the project but will serve us beyond the project too.”
Problem
The Donkey Sanctuary's website was outdated and didn't match its new organizational strategy, leaving users with a complex, inconsistent journey to information, donations and engagement.
Solution
CTI Digital ran stakeholder workshops, user research, tree testing of the information architecture and an Atomic Design wireframe and prototype process validated by usability tests, producing a 47% gain in users finding information.