Assisting Hands Boston Northwest

• Lead volume quadrupled
• Applicant follow-up in 30 seconds instead of days
• One recruiter now supports a growing business

Problem

Assisting Hands – Boston Northwest ran marketing, referral follow-up, recruiting and applicant tracking on spreadsheets and ad hoc workflows. Applicants waited days for a callback while a recruiter sifted through resumes, leads and referrals lived in separate tools, and nothing tied the digital presence into one consistent brand.

Solution

Home Care Marketing Pros replaced the spreadsheets with one connected system for marketing, referrals and recruiting: a consistent brand across website, blog, email and social, automated texting so applicants can schedule a phone screen in real time, and a single place for applicant tracking, referral CRM and lead tracking.