Pari UK
Results
Client-verified- Over EUR 35,000 in campaign sales from a 1-month ad test at 4.5% ACoS
- Retail sales up 22.34% YoY in October 2023
- Retail sales up 60.98% YoY in November 2023
- Retail sales up 29.32% YoY in December 2023
Industry
Healthcare
Employees
N/A
Location
N/A
Services
Content Marketing, PPC
Duration
N/A
Budget
N/A
Problem
Pari UK's vendor account had been managed successfully for a year when its German parent company Pari asked RT7 to help. Pari had relied on organic performance and ran only limited advertising in select months, and wanted to see whether advertising alongside optimised listing content would improve results.
Solution
RT7 first produced optimised listing content (titles, bullet points, images and A+ content) for Pari's entire German-marketplace catalogue, then tested advertising for one month on a select number of SKUs, rapidly building out the relevant campaign types.