Atlas HXM
Results
Client-verified- 4x deal volume and 3x deal quality in 7 months
- Conversion rate +34%
- Cost per opportunity down 27%
- MQL-to-opportunity rate from 41% to 55%
- Google Ads pipeline delivered ~5.5x ROI on spend
Industry
Professional Services
Employees
1K-5K
Location
Chicago, IL
Services
PPC, SEO, Lead Generation
Duration
N/A
Budget
N/A
“What's different about TripleDart is they're really bringing that mix of both strategic and executional expertise. You listen to our business challenges, understand the industry, develop strategies, implement them efficiently, measure performance, and optimize results. That's pretty unique for an agency.”
Problem
Atlas HXM, a US employer-of-record provider in a market of 30+ competitors, had high cost per opportunity, inconsistent conversion rates and leads falling through the cracks. Campaign structures, conversion tracking and nurture sequences hadn't kept pace, so spend wasn't producing proportional deal quality or sales efficiency.
Solution
TripleDart overhauled the CRM (fixing attribution, cleaning legacy data and optimising lead routing), restructured paid media into single-theme keyword clusters with better conversion signals, and added localized landing pages. It audited every routing, nurture and scoring workflow, removing conflicting rules and adding frequency limits and meeting-based suppression.