AAON
Results
Client-verified- 19.16% click-through rate and $1.04 CPC on Delta Class PMAX ads
- 28,999 "Prison Break" video plays
- 6,929 clicks from the video's social share button via Google Ads
- 91 AI Overview placements
- Organic traffic +6.6% year over year
Industry
HVAC
Employees
1K-5K
Location
Tulsa, OK
Services
PPC, Content Marketing, SEO
Duration
N/A
Budget
N/A
“Showing up in AI overviews in a really short period of time has been a big win for us. Pairing that with our paid media efforts, we’ve seen a lot of growth in our web traffic.”
Problem
AAON, an HVAC manufacturer, first needed its new website brought to life on HubSpot and then wanted smarter, integrated digital marketing to drive more qualified traffic and leads, including visibility in AI search.
Solution
Kuno Creative built the HubSpot website, an investor site and an intranet, then ran paid media (including PMAX and a "Prison Break" video campaign), SEO and AEO, and content such as glossary pages and YouTube Shorts.