Profile Precision Extrusions
Results
Client-verified- 550% increase in high-quality leads
- 73% increase in conversions
- 58% increase in clicks
- 10% decrease in cost per lead
“The team at StringCan pulled the right levers to improve lead quality and volume. Adding HubSpot to the mix provided the team with the additional insights required to make more informed campaign decisions.”
Problem
Profile Precision Extrusions, an aluminum extruder serving aerospace, healthcare, firearms, recreation and industrial customers, faced flat lead volume in an increasingly complex marketing environment. It wanted more insight into paid media performance, a deeper understanding of the customer journey through lead attribution, and campaign optimisation based on customer and look-alike behavior.
Solution
After campaign performance declined, StringCan did a deep dive into the causes and proposed efficiency and lead-quality updates plus adoption of HubSpot CRM. HubSpot eliminated lead leakage with automatic lead capture, added real-time lead grading and full visibility of sales communication, and improved lead attribution and identification of top-performing ads and keywords.