Hudson Solar
Results
Client-verified- Cost per lead reduced 340%
- Average cost per lead of $35 vs. a $150-$200 market average
- Average 24 leads per month
- Keyword segmentation by buying-cycle intent plus remarketing
Industry
Solar & Renewable Energy
Employees
11-50
Location
Albany, NY
Services
PPC
Duration
N/A
Budget
N/A
“The team at Metric has greatly increased our number of quality leads with their PPC management techniques. Their detailed monthly reports always help us understand where our money is being spent, who is being targeted, and how effective each campaign is.”
Problem
Hudson Solar competes in crowded Albany and Rhinebeck markets where solar leads cost an estimated $150-$200 each and buyers research for a long, complex cycle before choosing an installer.
Solution
Metric PPC ran Google AdWords and remarketing, segmenting keywords by intent across the buying cycle and measuring conversion by keyword, cutting cost per lead 340% to about $35 and producing about 24 leads a month.