Brooklinen
Results
Client-verified- 7 figures in 30 days with half the ad spend
- Listing, SEO and advertising overhaul
Industry
Bedding
Employees
51-200
Location
Brooklyn, NY
Services
PPC, CRO
Duration
N/A
Budget
N/A
Problem
Brooklinen, a premium bedding brand with a solid customer base, had weak Amazon visibility and underperforming conversion rates. Its images and A+ content didn't convey quality, its listings had little SEO, and its advertising structure was basic and wasteful.
Solution
Amazon Growth Lab developed new images and A+ content, restructured listings for SEO with optimized titles, bullets and descriptions, and rebuilt the ad structure with keyword harvesting and regular negation. Conversion rate improved about 51% and ordered sales passed seven figures in three months.