Australian Internet Advertising
Elements Bar and Grill
Results
Client-verified- 30% increase in online bookings year over year across all venues
- Ad spend cut 20% by removing underperforming audiences and creatives
- Organic search traffic up 40% for "near me" and dining keywords
Industry
Hospitality
Employees
N/A
Location
Sydney, Australia
Services
Email Marketing, PPC, SEO
Duration
N/A
Budget
N/A
“We've run ads before, but this is the first time we've seen tables actually fill up because of it. Each promotion now has a clear purpose, and the strategy actually drives bookings - not just likes.”
Problem
Elements Bar & Grill, a premium steakhouse with several venues across Sydney, was investing heavily in Meta and Google Ads without the bookings to match. Campaigns lacked cohesion, audience targeting was too broad and seasonal promotions weren't reaching the right people at the right time.
Solution
Australian Internet Advertising rebuilt the strategy around profit-driven optimisation: Meta video ads and carousels, audience segments for special-occasion diners, offer-specific campaigns and dynamic retargeting into booking funnels, plus Google campaigns split by location, intent and deal and optimised for “Book Now” conversions.