ForChics
Results
Client-verified- 200% increase in campaign revenue
- 22% email revenue share
- 20% open rates
Industry
Beauty
Employees
N/A
Location
N/A
Services
Email Marketing
Duration
N/A
Budget
N/A
Problem
ForChics, an eCommerce beauty brand, was underusing email: it contributed only 5% of store revenue (versus a 30% benchmark) and open rates were around 10%. Repeat purchases were low because products pushed didn't match what customers wanted, and email flows were underutilized.
Solution
Chronos Agency took a data-driven approach: overhauling flows to gain recurring revenue from automation, drilling into customer preferences and buyer behavior to raise revenue and AOV, and optimizing flows and campaigns for opens and clicks. It applied diverse segmentation to improve open rates and deliverability.