Benji Sleep
Results
Client-verified- 17% increase in email revenue
- 34% of revenue from email in 90 days
- 49x SMS ROI during BFCM 2021
Industry
Bedding
Employees
1-10
Location
Toronto, Canada
Services
Email Marketing
Duration
N/A
Budget
N/A
Problem
Benji Sleep, a bedding brand, wanted to increase returning customers and get more from its lifecycle marketing. Its emails already converted at industry-standard open and click rates, but its workflows weren't leveraging the customer lifecycle, and it needed to avoid landing in spam folders.
Solution
Chronos Agency made a deep dive across channels and touchpoints and adjusted the email and SMS strategy: optimizing the post-purchase experience, building loyalty and referral programs, and investing in new channels. Email-attributed revenue rose from 17% to 34% in 90 days.