nOps
Results
Client-verified- 3+ Years of embedded HubSpot partnership
- 100% Salesforce decommissioned
- 51% Email open rate (vs 20% benchmark)
- 177% Top rep quota attainment
Industry
SaaS
Employees
51-200
Location
San Francisco, CA
Services
Lead Generation
Duration
N/A
Budget
N/A
Problem
nOps, a cloud cost optimization SaaS, ran two disconnected CRMs: HubSpot for marketing and Salesforce for sales, with no reliable sync. Reps reconciled records by hand, inbound demo requests were assigned manually, board reporting took two people a full day, and event spend had no attribution.
Solution
INSIDEA ran both systems in parallel for six months to document the breakdowns, then decommissioned Salesforce and built an eight-pillar HubSpot revenue engine: migration with zero data loss, cloud-spend-based inbound routing, segmented forecasting, an engagement-first email program, buyer intent and event automation, a Breeze Customer Agent and live board reporting.