COBS Bread
Results
Client-verified- 40% decrease in cost per franchise lead
- 32% increase in website traffic
- 10% increase in promotional product sales
Industry
Food & Beverage
Employees
1K-5K
Location
Vancouver, Canada
Services
PPC, SEO
Duration
N/A
Budget
N/A
“Major Tom's strategies have resulted in increased sales, more franchises recruited, better leads, and a stronger customer base. - Brad Bissonnette, VP Marketing & Franchise Recruitment, COBS Bread”
Problem
COBS Bread, a nationwide bakery chain, wanted to increase in-store sales and attract new franchisees. It needed a digital customer journey that connected with the in-store experience for both consumers and business owners, and a full overhaul of its digital approach.
Solution
Major Tom created an intertwined B2B and B2C strategy: a mobile-first website that drives consumer demand while generating franchise leads, plus a digital program spanning display, video, social and paid search campaigns.