Australian Internet Advertising
Utopia Records
Results
Client-verified- 100% increase in monthly revenue
- 14x ROAS from social media advertising
- 40% increase in mobile conversions
- #1 on Google for "vinyl records"
- #1 on Google for "cd store"
Industry
Retail
Employees
N/A
Location
Sydney, Australia
Services
SEO, Social Media Ads
Duration
N/A
Budget
N/A
“Utopia Records is now a benchmark for what's possible when legacy retail meets data-driven digital strategy.”
Problem
Utopia Records, a Sydney music-retail institution, had thrived as a bricks-and-mortar store for decades but needed to evolve for an increasingly online-first world.
Solution
Australian Internet Advertising delivered a full growth stack on Shopify: technical SEO, SEO copywriting and link building, Google and Meta ads, conversion rate optimisation, landing pages, and Klaviyo email and SMS retention marketing, tracked through Google Analytics and Semrush.