Sommer Ray Shop
Results
Client-verified- 65% increase in email revenue
Industry
Fashion
Employees
N/A
Location
N/A
Services
Email Marketing
Duration
N/A
Budget
N/A
Problem
Sommer Ray's Shop, a women's apparel store, asked to retool its automated emails, and Chronos found a "spray and pray" approach: low open and conversion rates, no clear email strategy and no segmentation or nurture, which was eroding open rates and brand reputation.
Solution
Chronos Agency applied email best practices and refined the framework continuously, curating relevant content and offers. It segmented lists by product type, product lifecycle and engagement level and used Klaviyo's predictive analytics, lifting total email revenue 65%, automated email revenue 146% and campaign revenue 97%.