OpenServed

Australian Internet Advertising

Angel Maternity

Results

Client-verified
  • 30% year-over-year increase in organic revenue
  • 28% increase in organic traffic
  • "Maternity dresses" ranks at or near #1 nationally
  • 4.98M organic impressions and 85.8K clicks in 2025
Industry
Retail
Employees
N/A
Location
Sydney, Australia
Services
SEO, Content Marketing
Duration
N/A
Budget
N/A

Problem

Angel Maternity needed to grow organic traffic and revenue in a niche where major retailers dominate search results. It had to rank nationally for commercial keywords like “maternity dresses”, build brand authority as a challenger, and move keywords from positions 4-10 into the top 3.

Solution

Australian Internet Advertising ran an SEO strategy on non-branded commercial keywords (maternity, baby shower and nursing dresses), publishing 24 blog articles during 2025 and acquiring 60 backlinks to grow referring domains.