Massachusetts School of Law
Results
Client-verified- 385% increase in conversions
- 56% lower cost per lead
- 16% increase in enrollments
Industry
University
Employees
N/A
Location
Andover, MA
Services
PPC, Web Design, Web Development
Duration
N/A
Budget
N/A
Problem
The Massachusetts School of Law needed to reach prospective students in a challenging higher education market where enrollment at other law schools was declining.
Solution
inSegment ran a pilot with two conversion-oriented landing pages and targeted paid search, then expanded keywords, landing pages and Facebook and LinkedIn advertising, increasing conversions 385% and cutting cost per lead 56%.