TopBuild
Results
Client-verified- Managed sites cut by 50%
- 5 new sites launched on 1 backend platform
Industry
Construction
Employees
10K+
Location
Daytona Beach, FL
Services
Web Development
Duration
N/A
Budget
N/A
Problem
After years of acquisition-driven growth, TopBuild's web ecosystem had become fragmented across many separate sites, which hurt efficiency and brand consistency as the brand portfolio kept growing.
Solution
Fratzke consolidated the fragmented ecosystem onto a single scalable platform, cutting the number of managed sites by 50% and launching five new sites on one backend platform, with a strategy that improved efficiency and brand consistency.