Red-D-Arc (BotX Robotic Welder Launch)
Results
Client-verified- +90% leads, reaching 200+ leads per month
- Opened a new robotics center in Atlanta to meet demand
- Sales team expanded after the launch
Industry
Industrial
Employees
201-500
Location
Austell, GA
Services
Social Media Ads, PPC, Lead Generation
Duration
N/A
Budget
N/A
Problem
Red-D-Arc, an Airgas company, was launching the BotX Robotic Welder for manufacturers facing a welder shortage and had to overcome owners' preconceptions about the cost and complexity of welding robots.
Solution
EWR Digital ran a go-to-market campaign across paid social, LinkedIn, YouTube and Google Display and Search with tested landing pages and forms, speaking to owners' labor-shortage pain points; leads rose 90% to 200+ a month.