Metabolix (Yield10 Bioscience)
Results
Client-verified- Site redesign and integrated SEO program for the B5008 biopolymer launch
Industry
Biotechnology
Employees
11-50
Location
Woburn, MA
Services
SEO, Web Design, Web Development
Duration
N/A
Budget
N/A
Problem
Metabolix, planning to launch its B5008 biopolymer as plastic bag bans spread, wanted more online visibility, a website that reflected its research and a lead generation tool serving converters and brand owners.
Solution
inSegment ran due diligence and discovery, built conversion paths for each audience that balance technical data with a clean design, redesigned and developed the site and added an integrated SEO program.