Hendrickson Interiors
Results
Client-verified- Instagram followers grew from 746 to 16,900 in three years
- 2.1 million Instagram impressions over three years
- 4.18% engagement rate vs. a 1-3% average for similar accounts
- 4,200 average monthly Instagram reach
- Most of the owner's clients now find her through Instagram
Industry
Home Services
Employees
1-10
Location
Tampa, FL
Services
Social Media Ads, Content Marketing
Duration
N/A
Budget
N/A
“I have a client right now who found us on Instagram solely from California, and they are moving here to Florida and building a massive, beautiful custom home, and we are getting the pleasure of working with them.”
Problem
Interior designer Julianne Hendrickson wanted to grow her Instagram following to 10,000 to attract higher-caliber clients whose tastes and project scopes matched her design aesthetic. Her social presence was engaged but wasn't translating into the kinds of design opportunities she wanted.
Solution
Wingnut Social built a social media management strategy focused on Instagram, with content optimised for Facebook too: five posts a week including Reels for a consistent presence, plus active community management with prompt responses to comments and messages.