Zach Scher

• 23,100% increase in brand awareness in the first year
• 280,000+ organic impressions in a single quarter
• 1,500+ pieces of branded content delivered monthly for a 35-agent team

Problem

Zach Scher, a top-producing real estate broker, wanted to grow his personal brand and give his 35-agent team a consistent, professional presence. Messaging and visuals were inconsistent, producing branded content for 35 agents was a logistical hurdle, and the team needed to move from passive posting to active community building and lead generation.

Solution

FMO Media ran a personal branding strategy for Zach built on a consistent tone, high-value content and proactive community engagement, and created the “Scher Team Social” white-label portal where all 35 agents request professionally edited short-form videos, custom graphics and other branded assets.