ForChics
Results
Client-verified- 310% increase in email revenue
- 94% increase in SMS subscribers
- 42% of total revenue from email and SMS
Industry
Beauty
Employees
N/A
Location
N/A
Services
Email Marketing
Duration
N/A
Budget
N/A
Problem
ForChics, a US beauty brand known for lash and brow serums, was held back by weak customer retention and loyalty. Email generated only 7-8% of revenue against an industry benchmark of about 30%, its core flows weren't optimized, and it lacked solid subscription, wholesale and ambassador programs.
Solution
Chronos Agency ramped up the brand's email and SMS marketing with advanced segmentation and retargeting and custom email flows, focused on maximizing sales from existing customers and VIPs and encouraging repeat purchases of top sellers. Email revenue rose 310%, and SMS revenue came in 100% above target.