Helpshift

• 16x pipeline influence and 5x ROAS over 24 months
• Brand awareness among the ICP +80%
• $700K pipeline influenced via ABM
• Opportunities created +26%

Problem

Helpshift sells to senior decision-makers at gaming companies, a narrow market that broad paid tactics reach poorly. Paid search had weak ROAS and a high cost per lead with much of the budget going to audiences outside the target, brand awareness among its ICP was low, and its regularly published content wasn't differentiated enough to build authority.

Solution

TripleDart fixed tracking, CRM workflows and pipeline attribution first, then concentrated budget on LinkedIn and Demandbase after testing and deprioritising Google Search and Meta. It segmented target accounts into TOFU, MOFU and BOFU cohorts with cohort-specific creative and landing pages, escalated high-intent accounts to 1:1 ABM, and added SEO and AI SEO.