Kaspersky Lab
Results
Client-verified- 700% increase in qualified leads
- 50% lower cost per sales-qualified lead
- Program supplies over 90% of the company's leads
Industry
Cyber Security
Employees
5K-10K
Location
Moscow, Russia
Services
Lead Generation, PPC, Content Marketing
Duration
N/A
Budget
N/A
Problem
Kaspersky Lab, a global security software company, had launched its first centralized international B2B PPC lead generation program, which grew 100%+ annually, and needed to increase lead generation further.
Solution
inSegment built a content marketing and syndication program that distributes Kaspersky's assets to qualified prospects, combined with paid search and display, raising qualified leads 700% at 50% lower cost per sales-qualified lead.