Decks & Docks Lumber Company
Results
Client-verified- Google Ads impressions up 2,176% to 2.16M, 2021 to 2022
- Ad clicks up 78%, to 15,225
- Ad conversions up 120%, to 2,393
- Cost per acquisition down 39% and cost per click down 25%
- Earlier SEO work drove 658% more website traffic
Industry
Construction
Employees
51-200
Location
Clearwater, FL
Services
PPC, SEO
Duration
N/A
Budget
N/A
Problem
Decks & Docks Lumber Company, a marine construction materials supplier, wanted top rankings to outrank competitors and increase its digital visibility. SEO alone had already earned 658% more website traffic, and the team felt a fresh infusion of paid search could add leads.
Solution
Digital Neighbor took a two-pronged approach: it reworked the SEO to maximise website effectiveness and invested in paid search and PPC advertising, including local search ads, so the two channels worked together to push results to the top of search.