Scoogie Events
Results
Client-verified- 240 Registrations Generated
- 2.5x-14x Return on Ad Spend by Event
- 9x ROAS at Doylestown Events
- 6.6x ROAS at MoTown Turkey Trot
Industry
Entertainment
Employees
1-10
Location
N/A
Services
Social Media Ads
Duration
N/A
Budget
N/A
Problem
Scoogie Events couldn't directly attribute race registrations to its paid advertising, struggled to allocate budget across multiple simultaneous races, and lacked visibility into which campaigns and creative were actually driving ROI.
Solution
LYFE Marketing ran Facebook and Instagram campaigns targeting different age groups, structured each race as its own campaign with independent budgets, A/B tested headlines and creative, tied conversion tracking to registration data, and optimized in real time by pausing weak ads and scaling winners.