CentralStar Cooperative
Results
Client-verified- Online sales up 83.2% (Jan-Jun 2024 vs. the previous period)
- Online orders up 100.9%
- Organic search up 54.9%
- Session events up 66.6%
Industry
Agriculture
Employees
201-500
Location
Lansing, MI
Services
Web Design, Web Development, SEO
Duration
N/A
Budget
N/A
“We highly recommend the VanDenBerg Web + Creative team. We have been working together for a couple years. Along with regular maintenance of the CentralStar Cooperative website, they recently guided us through and implemented a website redesign.”
Problem
CentralStar Cooperative's online shop had to stay operational during development, with data migrated flawlessly in a tight timeframe to minimise downtime, and ongoing payment-processor issues needed resolving. Goals included improving layout and design, optimising for mobile, streamlining purchasing, integrating Constant Contact for a seamless sales funnel, collecting quality emails and improving SEO.
Solution
VanDenBerg Web + Creative held working sessions to map the client's use case, then built the site on WordPress with custom home pages by IP location, a searchable job board and integrations for contact management and class registration, with attention to UX, on-page SEO and fresh imagery.