Collette

• +2,400% First-Page Rankings
• -45% Paid Search Cost Per Acquisition

Problem

Collette, a travel company in business for over 100 years, wanted to expand its online reach in the markets it serves, growing its organic presence and reaching target markets through paid search campaigns.

Solution

Organically, Intero Digital focused on on-page and technical elements to drive international traffic, including hreflang tags and site structure for international SEO, and consulted on content strategy for various markets. For paid search, it cleaned up and restructured existing campaigns, refined demographic targeting and expanded into new markets.