Kent State University (College of Business)
Results
Client-verified- Leads from Google Ads +366% (2016 vs. 2015)
- Overall leads +135% and paid leads +148% (2017 vs. 2016)
- 6.4x ROI in 2017
- 10+ enrollments and nearly 3x ROI in 2019
Industry
University
Employees
5K-10K
Location
Kent, OH
Services
SEO, PPC, CRO
Duration
N/A
Budget
N/A
Problem
Kent State's College of Business Administration needed to market graduate programs to prospective students in an increasingly competitive Ohio market, with growing online competition from other universities.
Solution
Sixth City Marketing built a higher-education marketing strategy with targeted SEO and PPC landing pages, aggressive content marketing and custom Drupal page templates, growing leads 135% and PPC leads 366%.