JourneyDXP
Results
Client-verified- 126 appointments booked
- 100% avg. KPIs achieved
Industry
SaaS
Employees
11-50
Location
Villanova, PA
Services
Lead Generation
Duration
N/A
Budget
N/A
Problem
JourneyDXP's Smart Rooms product, which integrates with Salesforce, was a new concept that needed educating buyers. The company struggled to find its market positioning among enterprises, and targeting large enterprises produced unstable lead generation with unpredictable engagement.
Solution
Belkins segmented the ICP by role (innovation, marketing, sales, digital and revenue titles) at companies already using Salesforce, and shifted focus to innovation titles, which lifted engagement. It identified prospects employing Salesforce engineers and architects, used a referral approach to reach the right department, and refined outreach approaches over time.