Element DMA – Automotive Digital Marketing
Truck Pit Stop
Results
Client-verified- Calls up from 53 in January to 303 in August
- Call cost down from $29 to $15.26
- Reviews grew from 20 to 170 in 7 months
- 65% local map visibility
Industry
Automotive
Employees
1-10
Location
Charlotte, NC
Services
PPC, Local SEO
Duration
N/A
Budget
N/A
Problem
Truck Pit Stop, a truck and trailer repair shop in Charlotte, NC, saw a high initial cost per call ($29, above expectations), many unanswered calls that limited conversions, and most calls coming from PPC rather than organic map traffic despite high Google Maps visibility.
Solution
Element DMA built a 50-page website optimised for SEO and conversion, launched and continually optimised Google Ads on high-intent terms like truck repair, trailer repair and DOT inspections while tracking first-call cost, and optimised the Google Business Profile, growing reviews from 20 to 170 in 7 months with a customer bonus system.