Felco
Results
Client-verified- Doubling DTC Revenue for a 75-Year-Old Swiss Tool Brand in 6 Months
- Discover how scandiweb helped FELCO grow DTC revenue by 108% in 6 months through integrated PPC, SEO, AEO, email, and CX campaign
Industry
Manufacturing
Employees
51-200
Location
Les Geneveys-sur-Coffrane, Switzerland
Services
PPC, SEO, GEO
Duration
N/A
Budget
N/A
“Sales volume was so high that our US team considered increasing shipping prices to slow orders down. - Jean-Christophe Jouve, Global Finance Director, FELCO”
Problem
FELCO, a 75-year-old Swiss maker of pruning tools, had outgrown its professional base and wanted to reach the much larger home gardening market. Paid media, SEO, email, analytics and CX ran and reported independently, with no unified view of how customers moved or what drove revenue.
Solution
scandiweb took end-to-end responsibility for a centralized growth model: audience personas for home gardeners and aspirational hobbyists, full-funnel paid media, SEO and AEO, email and CRM automation, analytics and CX. In six months it delivered CHF 3.9M in revenue, +108% YoY growth and FELCO's strongest Black Friday.