IFPG & WorkWave
Results
Client-verified- $13M+ combined pipeline value across two engagements
- $8M+ pipeline for IFPG
- $5M+ pipeline for WorkWave
Industry
Franchise
Employees
51-200
Location
Parlin, NJ
Services
Lead Generation, Email Marketing
Duration
N/A
Budget
N/A
Problem
WorkWave and IFPG, two major players in the franchise space, needed consistent, high-quality outbound meetings with both franchisors and franchisees without hiring large sales teams or bloated agencies. Messaging had to differ for each audience, and ROI had to be tied to quantified pipeline.
Solution
Social Bloom deployed full outbound systems for both clients: split campaigns for franchisors (growth-focused B2B) and franchisees (ownership-focused), multichannel outreach by cold email, LinkedIn and phone, a qualification and booking engine, and weekly optimization of reply, open and show-up rates.