Hanover Company

• Net lease rate up from 64% to 73%, beating the luxury lease-up benchmark
• Tracked conversions up 79% year over year, from 119 to 311
• Google Business Profile clicks to the website up 45% to 1,417
• Completed applications rose from zero to 13

Problem

Hanover Buffalo Bayou, a newly launched luxury high-rise in Houston, had zero domain authority or organic search history and was competing with established properties in the Montrose and Buffalo Bayou corridor, while needing early visibility to translate into signed leases during its critical lease-up window.

Solution

Forthea built technical SEO foundations, optimised local citations and leveraged Hanover's broader domain network to speed up indexation. It shifted from broad terms to hyperlocal long-tail keywords like “luxury apartments Montrose Houston”, optimised the Google Business Profile, and published evergreen content on the property's amenities and neighborhood lifestyle, with ongoing technical health monitoring.