CleverTap
Results
Client-verified- Cost per SQL down 42% YoY in H1 and 37% in H2
- Cost per opportunity improved 20% year over year
- ROAS improved 45%
- Closed won improved 60%
- Pipeline achievement at 113% of FY24 quota
Industry
SaaS
Employees
N/A
Location
Mountain View, CA
Services
PPC, Social Media Ads, Lead Generation
Duration
N/A
Budget
N/A
“The team is dependable, takes ownership, and maintains agility to deliver.”
Problem
CleverTap, a customer engagement platform, ran a Google Ads account with 50+ campaigns across six regions and no clear structure, generic messaging and landing pages that didn't convert, and low CTRs on competitor terms, leading to poor lead quality and a high cost per opportunity.
Solution
TripleDart rebuilt the paid engine from the ground up: it consolidated 50+ campaigns into a 30-campaign structure, added location bidding, sharpened ad copy and launched regional native-language campaigns, improved landing pages with CRO and A/B-tested forms, and added LinkedIn, Bing, competitor and Performance Max campaigns.