Bulu
Results
Client-verified- 22,000+ contacts researched
- 875 replies
- 75 appointments scheduled
Industry
Logistics
Employees
201-500
Location
Lincoln, NE
Services
Lead Generation
Duration
N/A
Budget
N/A
“This has probably been one of the best approaches that we've come up with together. We've closed a couple of deals, including one with a very meaningful client in terms of revenue and reputation. This strategy has allowed us to capitalize on our event investments, ensuring every minute and dollar spent was worth it. - Bulu Group”
Problem
Bulu Group, a fulfillment company known for subscription box services, needed qualified B2B leads that matched strict ICP criteria in niches such as food, nutrition, vitamins, supplements and pet brands, and a way to turn those leads into actionable sales opportunities.
Solution
SalesAR researched 22,000+ contacts and A/B tested email and LinkedIn outreach (buying intent, referral-based, seasonal and event-based). Event-based campaigns, targeting people who attended or exhibited at industry events, outperformed the rest, producing 875 replies and 75 appointments over a two-year partnership.