Kendal at Home
Results
Client-verified- Sales cycle cut by 42 months for half of new sales
- Customer acquisition cost -24% while expanding into 3 new locations
- Bottom-funnel offer conversions +95% year over year
Industry
Senior Living
Employees
N/A
Location
N/A
Services
Content Marketing, Lead Generation, Email Marketing
Duration
N/A
Budget
N/A
Problem
Kendal at Home, a continuing care retirement community with at-home services, wanted to lower customer acquisition cost and shorten a multi-year sales cycle while expanding into three new metro markets, as direct mail results tapered off.
Solution
Kuno Creative researched older adults' awareness of at-home services and built strategic content, demand generation campaigns and marketing automation and nurturing to move prospects through a long decision process.