Truly Beauty
Results
Client-verified- 800% increase in monthly email performance
- 333% increase in SMS revenue
- 191% increase in new SMS subscribers
Industry
Beauty
Employees
N/A
Location
Los Angeles, CA
Services
Email Marketing
Duration
N/A
Budget
N/A
Problem
Truly Beauty, a hair, body and skincare brand, wanted to improve its email marketing systems in December 2019 and later needed SMS as well, aiming to grow lifecycle revenue across channels.
Solution
Chronos Agency ran a subscriber targeting email program built around customers' lifestyle milestones, delivered fresh and relevant content, applied advanced segmentation and retargeting, and added SMS programs for acquisition, replenishment and retention. Monthly email performance grew 800% and SMS revenue 333%.