Nichiha USA (PR)
Results
Client-verified- 55 earned media placements in a single year
- 171M earned media impressions
- 2025 PRSA Pittsburgh Renaissance Award of Merit (Media Relations)
Industry
Manufacturing
Employees
201-500
Location
Johns Creek, GA
Services
Content Marketing
Duration
N/A
Budget
N/A
Problem
Nichiha USA wanted an earned media program positioning it as the leading fiber cement siding manufacturer for residential and commercial construction, underscoring durability and aesthetics.
Solution
BLD Marketing built and cultivated an earned media program around the brand story of durability, resilience and aesthetic impact, landing 55 placements in a year and 171M impressions.