The Gut Stuff
Results
Client-verified- 100% ROAS boost on Meta
- 48% sales increase via Google Ads
- 117% drop in CPA
Industry
Supplements
Employees
N/A
Location
N/A
Services
PPC, Social Media Ads, Web Design
Duration
N/A
Budget
N/A
“Our overall D2C sales have increased by 40%, yet our costs have decreased by 30%. Very impressed with the work Pixated have been doing behind the scenes to help us achieve that! - Jaimee Freeman, Head of Marketing, The Gut Stuff”
Problem
The Gut Stuff, a gut health brand selling educational materials and snacks plus workplace education, was disappointed with a previous agency: low conversions, slow sales, high CPA and low ROAS from its Facebook and PPC campaigns.
Solution
Pixated reviewed the campaigns and overhauled them with new funnels, new keywords, fresh assets and precise audience targeting (interest and lookalike audiences with staged retargeting). It also optimized the Shopify homepage and product pages, added reviews and smoothed checkout.