Pairaphrase
Results
Client-verified- 203 appointments booked in 17 months
- 150% avg. KPIs reached
Industry
SaaS
Employees
11-50
Location
Birmingham, MI
Services
Lead Generation
Duration
N/A
Budget
N/A
Problem
Pairaphrase, an AI translation management system for enterprise teams, had under 50 employees and no in-house marketing team. It wanted to expand in the US but had limited capacity, and its new opportunities arrived irregularly, making revenue hard to forecast.
Solution
Belkins started with US mid-sized and large schools that serve bilingual students, using a referral approach adjusted for seasonality. When early results fell short it returned to education, and later tested extra ICPs in manufacturing and finance, which produced high-potential opportunities.