Paul Davis
Results
Client-verified- 731% ROI from digital marketing
- Franchise locations see a 3x to 7x return on investment
- Milwaukee location: 1 to 61 AI Overview appearances and 59% more calls
Industry
Home Services
Employees
51-200
Location
Jacksonville, FL
Services
PPC, SEO, GEO
Duration
N/A
Budget
N/A
“I always knew I needed to spend in this space, but I wasn't sure what that spend could get me. Once I started working with Forthea, I now understand that I really can compete against our major competitors in this marketplace. We brought in millions in new revenue that we wouldn't have gotten otherwise and 4x ROI on my marketing spend with Forthea.”
Problem
Paul Davis is a network of 300+ independently owned property restoration franchises. Search marketing had historically been a minor lead channel, as the network grew through insurance-carrier partnerships, and many locations still needed digital marketing budgets or strategies to attract customers online.
Solution
Forthea used customer segmentation and keyword research to run PPC and SEO for the network, tailoring each location's template website to its market with optimised service-area content, hyper-local Google Business Profile posts, schema and city-specific banners. It added pay-per-lead Local Service Ads and measured jobs estimated and invoiced through attribution analysis in the Paul Davis CRM.