Fyle
Results
Client-verified- Demos booked +34% and cost per demo down 27%
- Paid search revenue +30%
- Search impressions nearly doubled
Industry
SaaS
Employees
51-200
Location
Newark, DE
Services
PPC, Lead Generation
Duration
N/A
Budget
N/A
“Every metric has moved in the right direction. Demo requests are up, we've actually nearly doubled our search budget from the time we started. We've had no down quarters. Outcomes have increased steadily but surely.”
Problem
Fyle's paid marketing was working but had maxed out what its structure could deliver: the lean in-house team had no room to experiment, spend couldn't scale without costs climbing, and extra budget had no clear playbook for turning it into demos.
Solution
TripleDart first audited and optimised the existing campaigns, pausing high-CPA ones and launching integration-focused campaigns, then expanded keyword themes with vertical-specific DSAs and portfolio bidding, ran competitor campaigns across seven brands, and eventually added new channels.