Island Inn
Results
Client-verified- Direct website bookings up 13% year over year
- 36% rise in contact form submissions
- 20% reduction in cost per acquisition
- 5% increase in organic traffic
Industry
Hospitality
Employees
N/A
Location
Sanibel, FL
Services
PPC, Email Marketing, SEO
Duration
N/A
Budget
N/A
Problem
Island Inn Sanibel faced growing competition from third-party booking sites, falling click-through rates and rising cost per click as competitor hotels marketed harder and local rivals mimicked its strategies. It needed to spotlight its unique features and convert page views into direct bookings.
Solution
InteractOne implemented an ROI-focused strategy built on PPC, marketing automation and advanced tracking: optimised paid search and budget allocation, behavior-based email remarketing through SharpSpring, and enhanced event tracking with Google Tag Manager.