Mission: JOY
Results
Client-verified- 377M social media impressions
- 43.5M video views
- 14.9M total engagements
- 800K+ followers built from scratch
- 70+ celebrity co-hosts for the Global Watch Event
Industry
Entertainment
Employees
N/A
Location
N/A
Services
Social Media Ads, PPC, Content Marketing
Duration
N/A
Budget
N/A
Problem
Mission: JOY, a documentary featuring the Dalai Lama and Archbishop Desmond Tutu, set out to reach 100 million people in the first half of 2022 through a Global Watch Event and to inspire joy during the pandemic.
Solution
HelpGood built the film's social presence from scratch, managing paid and organic social on Facebook, crowdsourcing testimonials and a music video, and recruiting 70+ celebrity co-hosts, reaching 377M impressions and 800K+ followers.