Research from agency case studies
One-off studies of what agency case studies report, and how that is changing.
We Analyzed 2,098 Marketing Case Studies. Here's What We Found
OpenServed's directory now holds 2,098 case studies from 69 agencies. We pulled the whole dataset apart to see what the numbers actually reveal.
The Rise of GEO: How 45 Case Studies Show Brands Optimizing for AI Search
We analyzed every GEO case study in OpenServed's directory. Just 2.2% of all case studies mention it, three agencies produce most of them, and the terminology hasn't settled yet.