Branding Statistics 2026: Results From 800+ Agency Case Studies

Most branding statistics come from consumer surveys: how many people say consistent branding builds trust, how long it takes to form a first impression, how much a recognisable logo is worth. They don't tell you what a branding project actually did for a client.

This page looks at that. Every number below is counted from 801 branding case studies published by 115 agencies, all indexed in OpenServed's directory. Each case study names a client and states what the agency reported: what it delivered, and where it measured them, the results.

The short version: most branding case studies describe the work, not the result. That is itself the most useful finding here, and it shapes what you should ask a branding agency.

Data as of November 2026. These are results agencies chose to publish, so they show what a successful project looks like, not what an average one does. The directory keeps growing, so if you cite a number, please cite the date.

Branding statistics at a glance

• 801 branding case studies from 115 agencies, covering 105 industries and clients in 24 countries and territories.
• 44% of branding case studies contain no number at all. They list what was delivered, such as a logo, a website or a messaging framework.
• Only 22% report a business outcome: revenue, leads or conversions. That is the lowest share of any service we've covered.
• 80% of case studies that mention logo or identity work contain no number.
• 91% is the median reported increase in website traffic, across 81 case studies that state one.
• 75% is the median reported growth in social media, and 64% in revenue or sales.
• 163% is the median reported increase in conversions or leads, across 36 case studies.
• Branding sold with PPC, social ads or SEO is measured far more often. At least 77% of those case studies include a number, against 32% of branding sold alone.
• 48% of branding case studies also list Web Design.
• Enterprises are the largest client group, at 48% of case studies with a known size.

What branding case studies say was delivered

A website is the deliverable mentioned most. 39% of branding case studies mention a website in their results, 25% a visual identity or logo, 9% video or photography, 8% print, signage or merchandise and 8% messaging or positioning. Naming, brand guidelines and packaging each appear in 3% or fewer.

Many results are simply a list of deliverables. 115 case studies (14%) have a result that starts with "Delivered", such as "Delivered brand identity" or "Delivered Brand Development and Website Design & Development".

What branding case studies measure

44% of branding case studies contain no number at all. 355 of the 801 report no figure of any kind, only descriptions such as "Brand identity and digital platform for sustainable mobility". That is the highest share of any service we've covered: 36% for web development, 35% for web design, 15% for content marketing and 4% for PPC.

Traffic and social media are the results measured most. 15% of branding case studies include a website traffic stat, 13% a social media stat, 12% a lead or conversion stat and 12% a revenue stat. Brand awareness or sentiment appears in 4%, and PR coverage and awards in 2% each.

Only 22% report a business outcome. That means revenue, leads, conversions or conversion rate. The share is 34% for web design, 68% for email and 78% for CRO.

Brand awareness is almost never measured. Only 31 case studies (4%) report awareness, recall, consideration or sentiment, such as "+29% lift in aided awareness". That is the result branding is usually bought for, and it is the one agencies show least.

Branding results are rarely percentages. Only 32% of result stats are percentages, and 40% contain no number. The 801 case studies carry 1,885 result stats, an average of 2.4 each.

Branding results statistics

These figures come from the minority of branding case studies that state a percentage change. Treat them as what a measured branding project reports, not what branding typically achieves.

The median reported increase in website traffic is 91%. 81 case studies state one, with the middle half between 31% and 250%.

The median reported growth in social media is 75%. 43 case studies state a percentage gain in followers, engagement or views, with the middle half between 35% and 200%. Including impressions, reach and awareness, the median is 68% across 61 case studies.

The median reported increase in revenue or sales is 64%. 45 case studies state one, with the middle half between 22% and 200%.

The median reported increase in conversions or leads is 163%. 36 case studies state one, with the middle half between 49% and 259%.

Brand awareness gains are too few to measure. 12 case studies state a percentage change in awareness, sentiment or consideration, with a median of 22%. That's below our 20-data-point minimum.

Identity projects vs other branding

Logo and identity projects almost never report a result. 200 case studies (25%) mention logo or visual identity work. 80% of them contain no number, against 32% of the rest.

Only 6% of identity projects report revenue, leads or conversions, and 1% report website traffic. An identity project's effect is hard to separate from everything else a business does, and agencies mostly don't try.

One agency accounts for part of this, but not all. The Branx publishes 68 branding case studies, 59 of them with no number. Without it, 77% of identity projects and 40% of all branding case studies still contain no number.

Branding with web design

48% of branding case studies also list Web Design. 387 of the 801 pair a brand with a website.

Branding with a website is measured less often. 55% of those case studies contain no number, against 34% of branding without web design. They report traffic slightly more often (18% against 13%) but social media and business outcomes less often.

When they are measured, traffic gains are higher. The median traffic gain is 108% for branding with web design (53 case studies) and 88% without (28).

The clients differ. Enterprises are 57% of branding case studies without web design that have a known size, against 31% of those with it.

How branding is sold

86% of branding case studies bundle another service. Only 114 of the 801 list Branding alone. The average case study lists 2.4 services.

Web design is the most common partner. Web Design appears alongside in 48% of branding case studies, Content Marketing in 25%, Social Media Ads in 15%, Web Development in 14%, SEO in 9% and PPC in 8%.

The more marketing in the bundle, the more likely a number. 89% of branding case studies that also list PPC include a number, 81% of those with Social Media Ads and 77% of those with SEO. With Content Marketing it is 63%, with Web Design 45% and for branding alone 32%.

Branding statistics by industry

To make 105 industry labels comparable, we rolled them up into 13 groups (see methodology). No industry has 20 data points for any result, so this section covers who buys branding and how often it is measured.

Software and technology companies are the biggest buyers. Software & Technology accounts for 14% of branding case studies (116), followed by Industrial & Manufacturing (13%), Education & Nonprofit (11%), Healthcare & Wellness (10%), Professional & B2B Services (9%) and Financial Services (9%). Non Profit is the most common single label, with 48 case studies, followed by SaaS with 38.

B2B branding is measured least. 59% of Software & Technology branding case studies and 57% of Professional & B2B Services ones contain no number, against 31% of Education & Nonprofit and 22% of Fashion, Beauty & Jewelry ones.

Branding statistics by client size

Client size is the client's employee count. It is recorded for only 212 of the 801 case studies (26%), so this section covers only those.

Enterprises are the largest client group, at 48%. Of the 212 with a known size, 41 involve small businesses (1 to 50 employees), 40 medium businesses (51 to 200), 29 large businesses (201 to 1,000) and 102 enterprises (more than 1,000).

Case studies that record client size are measured far more often. Only 17% of them contain no number, against 54% of those without a recorded size. The agencies that fill in client details also tend to report results. No client size has 20 data points for any result.

Branding statistics by country

Country is the client's location, not the agency's. It is recorded for 412 of the 801 case studies (51%), so this section covers only those.

77% of branding case studies are for US clients. 318 of the 412 located case studies are in the United States. The other 94 are spread across 23 countries and territories, led by the United Kingdom (31) and Canada (25).

US clients report a median 65% increase in website traffic. 45 US case studies state one, with the middle half between 26% and 216%. The median gain is 75% in social media (28 case studies), 67% in social, reach or awareness combined (39) and 67% in revenue or sales (24). Outside the US no country has 20 data points.

How long branding takes: what the data can't tell you

Only 5 of the 801 case studies record how long the project took. Only 9% mention any time period in their results, the lowest share of any service we've covered alongside web development.

Branding is usually described as a long-term investment, and this data can't confirm or measure that. If an agency shows you results, ask when they were measured: a traffic jump after a relaunch and a lasting change in awareness are different things.

The agencies behind the data

Three agencies publish 21% of the branding case studies. The Branx has 68, Elevation Marketing 65 and ClearBrand 38. Half the agencies have four or fewer.

The largest publishers mostly don't measure. 59 of The Branx's 68 case studies, 31 of ClearBrand's 38 and 40 of Elevation Marketing's 65 contain no number. The results medians on this page come from many smaller publishers, and no single agency supplies more than 9 data points for any metric.

How much of this data is verified?

Only 6% of branding case studies are Client-verified. 49 of the 801, from 29 agencies, carry OpenServed's Client-verified badge, meaning the named client confirmed the results. The other 94% are agency-reported. No metric has 20 verified data points, so we can't compare verified and agency-reported results.

Keep this in mind with every number on this page. A published case study is an agency's best work, described in the agency's words. Without a client confirming it, it's a claim, not a benchmark.

What this means if you're hiring a branding agency

• Ask how the agency measures a brand. 44% of branding case studies contain no number, and only 4% measure awareness or sentiment.
• Agree on a measure before the work starts. Brand awareness surveys, branded search volume, direct traffic or sales after launch can all show change, but only if you take a baseline first.
• Judge identity work on the portfolio, not the numbers. 80% of identity case studies contain no number, so the design itself is the evidence.
• If you want measurable results, look for branding paired with marketing. Branding sold with PPC, social ads or SEO includes a number at least 77% of the time.
• Treat the medians on this page as what measured projects report. A 91% traffic gain comes from the minority of case studies that measured traffic at all.
• Ask whether the client confirmed it. Only 6% of branding case studies are Client-verified.

You can browse every case study behind these numbers in OpenServed's branding agency directory, and filter by industry, client size and location.

Methodology

• Source: all 801 case studies in OpenServed's directory that list Branding as a service, as of November 3, 2026, from 115 agencies. Each links to the agency's own published case study.
• Deliverables: a case study counts as mentioning a deliverable when its result stats name it, for example a logo, visual identity, brand guidelines, naming, packaging, website, video, print or messaging. Case studies can mention several.
• No number: a case study has no number when none of its result stats contains a digit.
• Result stats: we assigned each stat to a metric by keyword matching: traffic, social media, impressions and reach, brand awareness and sentiment, revenue, leads and conversions, PR coverage and awards.
• Percentages only: medians use stats that state a percentage change. Plain counts, dollar figures and before-and-after pairs are left out, though they still count toward what case studies report.
• Other channels excluded: stats that name paid media, ads, cost per acquisition, ROAS or email are not counted as branding results. That removes 7% of all stats. Social media stats are kept.
• One data point per case study: if a case study has several stats for the same metric, we use the first one listed.
• Median and middle half: we report the median, not the average, because a handful of very large gains would distort an average. The middle half is the range from the 25th to the 75th percentile.
• Minimum sample: we report a segment only when it has at least 20 data points for that metric.
• Missing details: client size is recorded for 26% of these case studies and location for 51%, so those sections cover only the case studies that have them.
• Bundled services: 86% of these case studies list other services alongside Branding, most often Web Design. Results can't be attributed to branding alone.
• Industry groups: we merged 105 industry labels into 13 groups for the roll-up figures. Client size uses employee count: small is 1 to 50, medium 51 to 200, large 201 to 1,000 and enterprise more than 1,000.
• Selection bias: agencies publish their best work, and the directory is not a random sample of the industry. Three agencies account for 21% of these case studies.
• Agency-reported: except for the 49 Client-verified case studies, results are as published by each agency and haven't been independently confirmed.

Cite this data: OpenServed, "Branding Statistics 2026: Results From 800+ Agency Case Studies", November 2026, https://openserved.com/blog/branding-statistics